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<h2>Only Distributing Press Releases Online? You're Missing Out On..</h2> <p> A press release may be a simple sheet of paper, but it can also be the key to publicity and profits. Simply put, a press release is a document that contains information about your business or an event you are holding and is sent to the media. Once they receive it, they may choose to feature a story about the information contained in it. If they do, your business will gain a lot of exposure.<br /><br />When the media features a story about your business, they are giving your business credibility. Most people trust the information they receive from their local newspapers and television news programs. They will assume that if your business is good enough to be featured in the local news, it must be a very good business. Plus, this publicity is free.<br /><br />Many stories that are featured on national news wires and national news programs once started out as simple "local stories." Many writers and television news producers spend a big chunk of time watching out for the "next big thing." Your story could be just the story they are looking for. Plus, being featured in local news stories gives you experience; when you get the chance for national exposure, you won't be as nervous.<br /><br />When your company works together with other businesses, you can accumulate more media exposure by encouraging such business partners to send press releases to news sources in their area. Companies that have regular podcasts can suggest that guests inform the local media that they will be featured by means of a press release as well.<br /><br />Preparing a template to use when you send out press releases can be a smart move. Put it on your company's website so that business partners can download it. This will make the submission process faster and easier.<br /><br />Stay in close contact with the news anchor or writer that prepares the story your company appears in. This will encourage them to use you again in a future news report, perhaps as an expert in your field. Be sure to show your appreciation for the publicity by sending a thank you card.<br /><br />Your business becomes better known and more familiar to customers every time you appear in the press, drawing in more customers and projects for your company.<br /><br />Each time you appear in any form of the press, save the stories to show to future clients. This could be links to online news sources or newspaper clippings. Adding such credential boosting details to your company's website will add a professional touch to your business. <p style="margin-bottom: 0; margin-top:5pt"> <font face="Arial" style="font-size: 10pt">Article Source: <a href="http://www.ArticlesMaker.com">ArticlesMaker.com</a></font></p> <h3>About the Author</h3> When was the last time an <a href="http://www.articlesgoneviral.com" target="_blank">article directory</a> paid you for your submissions? Quit giving your content away and start getting paid. Visit http://www.ArticlesGoneViral.com where you'll get paid for your <a href="http://www.articlesgoneviral.com" target="_blank">article submission</a>.

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