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<h2>Squeeze Pages: Powerful List-Builders</h2> <p> Are you wondering if squeeze pages still work well to build your email list?<br /><br />What is a "squeeze page"? It's simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.<br /><br />Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers.<br /><br />Here are some things to think about<br /><br />You know it's important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.<br /><br />It's a different world today than it was even six months ago: it's just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.<br /><br />It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.<br /><br />The worst thing you can do it use a squeeze page in front of the wrong kind of site.<br /><br />These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.<br /><br />Just keep in mind that your squeeze page is a barrier to what is behind it.<br /><br />It keeps people out of your website and it can potentially scare off your customers.<br /><br />When you're marketing to a targeted audience, and offering strong "ethical bribe" such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.<br /><br />Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.<br /><br />The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations. <p style="margin-bottom: 0; margin-top:5pt"> <font face="Arial" style="font-size: 10pt">Article Source: <a href="http://www.ArticlesMaker.com">ArticlesMaker.com</a></font></p> <h3>About the Author</h3> For an inside look at the techniques of a sought-after web copywriter, check out the blog of <a href="http://rayedwards.com" target="_blank">Copywriter Ray Edwards</a>. Claim your free podcasts, marketing tips, videos and <a href="http://rayedwards.com" target="_blank">free copywriting advice</a>.

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