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<h2>How To Turn The Search Engines Into Find Engines</h2> <p> If, like me, you have a website that you spend hours of your time developing, you may also be wondering why so few people come across it. It can certainly be frustrating after the effort you invested in it. The graphics look fantastic, the menu makes sense, the text is clear and easy to read, there's plenty of content, and of course the actual product or service you're offering is good. Of course, no one expects overnight success - it takes a little time for the search engines to find you, and unless you've invested heavily in marketing and advertising using billboards, posters and so on, then obviously it will be a while before your site is even found.<br /><br />But once you can see a trickle of people starting to dribble through to your website, you may wonder why it isn't a torrent. Perhaps next week? Or next month? You start seeing your creation as an investment rather than an overnight sensation that will see you retiring by the end of the month. Clearly people are starting to find you, and perhaps you have had a few comments or a few orders, but what else have you done to try to improve the popularity of your site and the overall number of visitors it receives?<br /><br />Perhaps you have come across websites that talk about how to make sure your website is optimized so that it is more easily found. This mainly reflects on the way in which search engines find you and list your site in their search results. Bearing in mind how many millions of searches are carried out every day on the internet, making sure that the major search engines know your site exists, and list it, will be of huge benefit. However, being listed is one thing, being high up on those lists is quite another.<br /><br />When someone carries out a keyword search for, say 'empty egg timer' and you just happen to sell these handy devices (useful for those who don't have to worry about how long anything takes) then you will need your website to be right at the top of the list, so that people will find you easily, and come looking to buy from you. On Google alone, a keyword search for 'empty egg timer' generates nearly half a million websites! That means that there are approximately 50,000 pages of results. Incredibly, only 3% of people ever look beyond the first page of results, which means that 499,990 websites will be missed, and only 10 sites seen by 97% of visitors! You can see just how important it is to make sure you're on that first page, and preferably at the very top of the list. If your website is on page 2, it might as well be on page 49,999, since almost no one will ever find it.<br /><br />So what is it that helps you get to the top of your keyword search rank? Is there a single big secret that many SEO companies are aware of, and will only tell you for a huge fee? Certainly many companies do seem to suggest that they alone have the answer, and that only by going through them will the Golden Secret be revealed to you, and suddenly your site will rocket to the top. In fact, there are three things wrong with this. Firstly, there is no single solution - it's a combination of many varied factors. Secondly, no one single company can ever offer guarantees, promises or assurances that your site will be at the top, or near the top - they can try, and almost certainly your site will rise, but this depends on other factors beyond anyone's control. This might, for example, be because your website is in a mass market, such as insurance. With hundreds of thousands of keyword competitors, getting near the top is a huge endeavour, whereas if you're selling rainbow coloured light bulbs then there is likely to be much less competition, and so more chance you'll rise more quickly, and further. The third thing is that any rise is never going to be overnight, and any progress can take weeks, if not months or even years.<br /><br />So what are these factors which affect the rank of your website? There are many different ways to win over the approval of a major search engine. The big factor used to be keywords, with search engines scanning through the pages on your site and identifying the relevant keywords. Unfortunately, many people took advantage of this and simply inserted great blocks of keywords, whether they were relevant or not, just to grab the attention of the search engines. This technique is more likely to lower your rank these days. One of the biggest factors is how many websites link to yours. Obviously if several hundred sites all have a link encouraging people to visit yours, that tells the search engines that your site must be pretty good, and so increase your rank.<br /><br />There are many free things available on the internet, and many good services that cost money. I rarely come across a good service that I'd recommend, which also happens to be free, but if you're a website owner like me, and are interested in knowing how your site's doing as far as the search engines are concerned,it's great to find a free service that offers interesting and valyable information on how you're website is ranked in the major search engines. As the work is done manually, the results are very thorough. Of course, they'll offer to do the work for you, but if you've already built your site, the chances are that you'll be quite happy making the changes they recommend.<br /><br />Knowing what your site does well, and what it doesn't, will help you go a long way towards getting your website listed higher. I have a site which was hardly visible at all in Google's results - even I got bored trying to find it. After spending a couple of days implementing a few very simple changes that made very little difference to the way the site appeared, I resubmitted it to Google. I checked it earlier today, and it's now ranked as number one! It's a niche market, but even so, it's now the first site people reach, and more and more people are finding it and spending money, which is great! For two days' work, it was well worth it. I'd certainly recommend you get your site checked out; from my experience it really made a big difference. <p style="margin-bottom: 0; margin-top:5pt"> <font face="Arial" style="font-size: 10pt">Article Source: <a href="http://www.ArticlesMaker.com">ArticlesMaker.com</a></font></p> <h3>About the Author</h3> No visitors? Listed on page 20? If you want to be found by Google and the rest of the major search engines, you must have an <a href="http://www.cheekygreenmonkey.com" target="_blank">optimised website</a>. Find out how easy it is to have a <a href="http://www.cheekygreenmonkey.com" target="_blank">free evaluation</a> and make your website profitable today.

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