What is SEO?

Here are some of the things you will need to learn about before you will be able to properly market your website for increased traffic and sales.

Reciprocal Linking:
Reciprocal Links can be a good friend to the web master. By exchanging links with other webmasters you can get many websites to keep a link to your web site on their web sites and in return you have to put a link to their site on your web site. When the search engine indexes you site it looks and all the links on your site and it marks them on a list. The sites with more links to them are considered more important then sites with lower links back to them. Some webmasters have more then one website and what they do is put links on all of their sites to all the different pages of their other sites to make the sites seem like they have more links, this is called link farming.

Junk:
Thanks to those who would rather use what is known as "Black Hat" marketing techniques we can no longer open our emails without having to delete all the emails fro cheap pharmaceuticals and unsolicited stock tips, but it does not stop there. Now you have to worry when you do a web search that you may get to a spam site and not a site related to what you are searching for. Webmasters are now making sites with the purpose of bringing in traffic. When you go to the site all you find is some text that usually makes no sense at all and dozens of links and banner ads. These sites make money every time someone clicks one of those links. The site itself has no other purpose then to hold the links.

Writing:
What you write on your site is very important. The writing has to be good and it has to on topic. If your site if about carpets, you should be writing abut anything subject related such as carpets, rugs, cleaning, storing and anything else that you can think of about carpets. The search engines check ever word on your page and they take the keywords and use them to help determine when you will come up in a web search. Their are many free tools to check which keywords are stronger then others, maybe rugs gets 500 hits a day but carpets gets 1000. Then you would want to have more writing abut carpets.

Software:
The search engines have specially designed software that when it checks out your site it looks at your keywords and it determines how simple your site will be for users. This software also tries to block sites that are considered spam, and if a site is determined to be spam a search engine will block that site so that it will never come up in a search, even if the domain name is searched for.

User Interface:
One of the things a search engine will look for is how simple your site will be for the end user. The site needs to be easy to get around and it should not be too difficult to find information listed on an inner page. If I am looking for something and I can not find it on your site in a few seconds I will just click on another site. So make sure to keep that in mind.

These tips can give any webmaster a good start when designing a new website, and should help increase traffic on existing sites.

Article Source: ArticlesMaker.com

About the Author: Patty Stevens is a big fan of internet casinos and she would play gin rummy online if it were legal. 

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