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One Simple Change That Will Double Your School Fundraiser
Going to school is not just about learning the three "R's". It includes many other fun-filled activities and events as well. But these extra curricular events cost money. There are really only three options to pay for them. It can come out of the school budget, it can be paid for by the parents or admission fees or the school can raise the money in some sort of fundraising event.
Many consider fundraising to be sort of like the 3rd rail on a subway system. It can be looked at as something to keep away from at all cost, or it can be seen as the source of power that makes things go. A fundraiser that is well run on the other hand is something that can be a positive experience for everyone involved. From the school staff and teachers to the parents of the students and the community as a whole. If the product is a good one and the incentives are worthwhile, the school fundraiser can be a positive event that is enjoyed by everyone.
The fundraising programs that are generally viewed negatively are more often than not the ones that the organizers don't take into account what the participants will be getting out of the fundraiser for themselves. This is especially true if their child is not one of those on the bus for the 5th grade field trip. Consider that even the First grade teachers have been raising money for that trip and they never get to go. After a few years that begins to wear down even the most soft hearted staff.
Have you ever noticed that there always seems to be one or two schools in your district that have better success in fundraising than others. You can even have two schools in very similar neighborhoods that have vastly different results even when doing very similar fundraising programs. What makes the difference? It's not the products being sold or the neighborhood that makes that difference between those schools. It's "How" those schools run their sale that makes more difference than any other factor in the outcome.
A case in point is Fern Bluff Elementary in Round Rock, Texas. For years they had been having $25-$29,000 sales with their 700 students. One year, they made a few changes in only one thing...it wasn't in what they picked for their fundraiser, that remained the same. All they did was make a change in how they ran their sale and the year after they had a $29,000 sale they had a $68,000 sale. They actually made as much that year as they had sold the year before!
They not only raised more money but they also increased participation of parents and teachers when it came time for delivery. They had always had a problem of finding enough volunteers to help when it came time for delivery. This time they had to turn people away! Nothing like that had ever happened at that school before.
By running their fundraiser differently than they had been doing, they created a situation that made more people excited and happy to help. The result was increased moral and increased profit. It is true what Napoleon Hill once said, "You can get everything you want in life if you help enough other people get what they want."
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About the Author: If you keep doing the same thing year to year, you will continue to get similar results. It may be time to start some unique Fundraising ideas into your school fundraiser. It's the only way things have a chance of being different this year.
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