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Ed Hardy Clothing - A History
What do Madonna and Britney Spears have in common? Unfortunately there isn't another gay scandal in Hollywood, but there is a fashion one. In the past few years a brand new line has been coveted by these celebrities and many others. It isn't a new line from Burberry, Fendi, or Gucci. It's a brand new line by Christian Audigier, and that line is Ed Hardy clothing.
Don Ed Hardy, legendary tattooist, is the namesake of this unique brand of clothing. His Japanese meets American style of work is idolised around the world, and he is known in many tattoo circles as "The Godfather of Modern Tattoo".
Christian Audigier, who had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch, saw a great opportunity in Hardy's work. He approached Hardy in 2004 with an idea for a clothing line based around his art and tattoo work. Hardy granted Audigier a license to use his work, and Ed Hardy clothing was born.
Ed Hardy clothing quickly became a sensation across the world, but nobody took to the new range more than Hollywood's celebrity elite. Madonna wears Ed Hardy caps and t-shirts almost daily, and Britney Spears was recently filmed raiding the designer's massive California warehouse.
Audigier's unique style of networking has undoubtedly a big part of why he is so successful in the business. He even has a "celebrity gallery" section on his official site that has literally dozens of pictures of him with the hottest celebs around. It ends up being very lucrative giving away free merchandise to celebrities, as the amount of exposure that they receive is so significant. It is also far cheaper than paying thousands of dollars to have the same celebs star in an ad campaign.
However, this line isn't only for Hollywood. With tops starting from between $57-$64 it's actually fairly affordable as far as designer ranges go. It is also good to know that when you buy Ed Hardy clothing you're buying an item that will stand the test of time, because when a line has been designed around a style of tattooing that has stayed in vogue for decades, it's hard to imagine it going out of style any time soon.
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