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<h2>A 24-7 salesman that makes you money and charges no commissions:</h2> <p> Many entrepreneurs don't know what they don';t know about sales and marketing. This often has dire consequences for the bottom line. Good sales copy is an example of something that most business owners know nothing about. Dan Kennedy, aka the Millionaire Maker calls creating great sales copy, "writing your own check".<br /><br />Basically it is a salesman on paper that keeps working and working without the need for profit sharing or vacation days. There is nothing particularly special or unique about good advertising copy, except that it works. The fact is that most businesses never make use of the power of good advertising copy in any form.<br /><br />Failure to make use of the power of good advertising copy and it is noticeable in lost profits. Just so it is clear, there is no set "format" for a sales letter to work to create customers. No reason to worry. Take the attitude that even bad copy is close to your goal because there are very specific things you can do to make it good, fast.<br /><br />First: Hit the library and go to the magazine area. You want magazines from the categories of sports, fitness, health, fashion and entertainment. From each category, pick a specific title and a more general title. For example, in beauty pick up Cosmopolitan and one of the magazines on hairstyles or something. Browse through them lightly and make note of the ads.<br /><br />A sales letter aka advertising copy most often offers a free report or gift, (although sometimes you can buy direct) and is advertising for a non major corporate entity. The sad truth is that most of your big operation corporate advertising, like the guys who drop htmlentities,000,000 for 30 seconds during the Oscars or the Super Bowl, don't have the foggiest idea about basic advertising principles and even less about effective sales copy.<br /><br />When you find really good sales copy you'll know it. You'll know it because it is interesting in that it makes you interested in the thing they are selling. Mark it with page tag and go get two or three of the previous issues of that magazine. If the ad is in there again, it is safe to say that it likely has been a success.<br /><br />The strategy of the big boys who throw their money around on the expensive ads is mass marketing to a mass market based on branding using singing polar bears and football playing frogs or whatever. It is highly likely that they have no idea of the ultimate effect of the millions spent. That's fine, they have that luxury in many cases. For the purposes of bringing your product or service to everyday people with choices, you need to bring them benefit and make it real clear up front what that benefit is.<br /><br />Strategy #2 is to provide your unique benefit to your customer. You want to answer the question: "Why should I be doing business with you and not others offering the same product or service. What is it can you do for them? Always keep that question in mind in creating winning advertising copy.<br /><br />It is widely documented that a simple USP can have a powerful impact on a business. When Tom Monaghan started Domino's Pizza, he basically took a fledgling mom and pop and turned it into an empire based on the USP: "Fresh Hot Pizza delivered in 30 minutes or Less, Guaranteed".<br /><br />That simple USP frankly brought the big boys to their knees and had them playing catch up.<br /><br />So you might be wondering where Rule #1 is?<br /><br />Well, the order is backwards in the article because rule #1 is to have a good headline. But learning how to do a sales letter means understanding what one is and that means a commitment to learn. Headlines are a topic for a future article. <p style="margin-bottom: 0; margin-top:5pt"> <font face="Arial" style="font-size: 10pt">Article Source: <a href="http://www.ArticlesMaker.com">ArticlesMaker.com</a></font></p> <h3>About the Author</h3> Scott Nelson is an entrepreneur with "Texas" style. Starting over 20 new Businesses in his career, he has had quite a few BIG Successes with just as many hard "Life Lessons". With some ingenuity and good <a href="http://www.chachamarketing.com/Products/copy-clinic.html" target="_blank">copywriting training</a> he will help you avoid some hard lessons.

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