Keyword Search
Search the site for: copywriting career, online copywriting, small business copywriting, copywriting, marketing

HTML For Publishers

<h2>Copywriting Tips - How To Create Powerful Testimonials</h2> <p> Every great copywriter knows that a testimonial can be one of your best selling tools. Unfortunately, you won't always be handed a pile of powerfully worded testimonials. The good news is that you don't have to settle for weak ones -- even if that's all you have to start out with.<br /><br />Don't wait for great testimonials to come to you. Go out there and get them! When you do, you'll be able to get testimonials that highlight certain key benefits. This lets you show your prospect that someone just like him has used this product and gotten great results!<br /><br />Most customers give the same type of testimonial. I call it a Before and After testimonial. He tells you the problem he had, and how this product solved it. This type of testimonial is definitely better than just saying, "I loved your product!" but in today's market you need to go one step further.<br /><br />That's because your prospect is getting use to seeing Before and After testimonials. Everyone is using them, and they just don't have the same impact they use to have.<br /><br />For great copy, you want to get richer, more powerful testimonials. The good news is it's not that hard to do! In fact, with just a little work, you can have a pile of testimonials -- each focusing on a different selling point. All you have to do is go out and get them!<br /><br />Grab your list of satisfied customers and start interviewing them. Spend 20 minutes talking to each one. Think of this as a "search and find" mission. Your job as a copywriter is to uncover the rich, emotional stories behind all of those Before and After stories. That's the first step.<br /><br />When you're finished, you are ready for the next step. This is where you take the information you just gathered and transform it into the strongest testimonial possible.<br /><br />When you're finished interviewing the customer, ask him if he'd be willing to let you use what he said as a testimonial. If he says yes, offer to type one up for him based on the conversation you just had. When it's written, you will send it to him for his approval. Surprisingly, most people will jump at this suggestion!<br /><br />Now it's a matter of taking the information you just got and crafting the best testimonial possible. If you've done a good job interviewing them, you should have some great material to work with.<br /><br />Take some time to review your notes. Then ask yourself a few questions:<br /><br />* Which angle should I take?<br /><br />* What selling points do I want to reinforce in my copy?<br /><br />* Which one could this story reinforce or support?<br /><br />* How can I position this testimonial for maximum effect?<br /><br />* Is there some part I can include that will make my prospect stop and think, "Hey, that guy sounds just like me!"<br /><br />Can you see how powerful this is? How much more effective this type of testimonial will be? You'll be amazed at the different angles and opportunities you will uncover. Chances are you'll even end up with some great real-life stories you can use in your sales copy too!<br /><br />Interviewing happy customers has got to be the most powerful way to get strong testimonials that support your sales copy. If you understand how to guide the conversation in the right direction, you can uncover the good stuff quickly, every single time. Once you've done that, the only thing left is positioning it properly and you've got copywriting gold!<br /><br />You'll have a testimonial that's written in your customer's words, only better. It's laser-focused. It addresses key selling points and reveals real needs and desires that your prospect will immediately connect with. It's a testimonial that most copywriters only dream about! <p style="margin-bottom: 0; margin-top:5pt"> <font face="Arial" style="font-size: 10pt">Article Source: <a href="http://www.ArticlesMaker.com">ArticlesMaker.com</a></font></p> <h3>About the Author</h3> Are you ready to take your <a href="http://www.shauneclarke.com/copywritingcoach/" target="_blank">copywriting career</a> to the next level? Before writing another piece of sales copy, discover the <a href="http://www.shauneclarke.com/copywritingcoach/" target="_blank">copywriting secrets</a> that will dramatically improve your response rates.

Please note: You can use this article in your website and all links must remain active.

More Articles from: Copywriting

Popular Articles from: Copywriting

Navigation

ArticlesMaker.com » Writing-and-speaking » Copywriting » Copywriting Tips - How To Create Powerful Testimonials

ThreePass.com - Cheap Directory Submission & Article Distribution Service.