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What Type of Paper Should I Use for My Book?
Which paper stock you choose when printing your book can have a huge impact on your print pricing. Coated or uncoated? Glossy finish, matte finish, or standard offset? What's the opacity? What's the weight? The answer to these questions will determine your paper pricing.
First-time publishers need to understand the difference between the paper they purchase at an office supply store versus what is used by a professional printing plant. While paper weights at an office supply store are measured as "bond," printing plants use a different measurement called "offset." I won't get into the details of why bond and offset weights are different for the same type of paper, but just know that if you multiply a bond weight by 2.5, you get the offset weight. For example, the 24# bond paper you purchase at Office Max is the same thickness as a 60# offset sheet used by your printer.
Most black & white books with no photos are printed on either 50# or 60# offset. Going with 50# is adequate for most books and will save you some money. However, if you want your book to have a nicer feel to it, check out the extra cost for 60#. It might be worth it to you.
Don't assume that the 20# bond paper you saw at Office Depot is going to be identical to the 50# offset paper you asked your printer to use. It won't be. Different paper manufacturers produce their papers with different brightness, different opacity, etc. So always ask for paper samples from your printer.
Now let's assume your book is not as simple as a novel or a book with just black text. Maybe your book needs to be printed in full color. If that's the case, you'll want to use a paper stock that highlights the color better than a typical offset sheet. Glossy paper will usually do the trick.
Most full color books are printed overseas, where a different standard of paper measurement is used - grams per square meter (gsm). To calculate gsm, multiply the offset weight by approximately 1.5. So an 80# gloss sheet in the U.S. would be the same as a 120 gsm sheet overseas. You'll definitely want a thicker paper stock for your color book versus a black & white book.
I can't say it often enough: No matter which paper stock you think you want, ask your printer for some samples first.
Always ask for your book covers to include gloss lamination. Standard paperback cover stock is 10 pt. C1S. A C1S cover means that it is coated on one side for durability and to help the colors "pop" a little more. If your book is on the large side, consider bumping up to a 12 pt. cover for extra durability.
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About the Author: Josh Prizer has helped hundreds of people get a book printed. He is a book printing expert. For help with childrens book publishing, request his Free 7-Part Mini-Course.
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